Selecting between Facebook Ads and Google Ads is a very tough decision for most businesses. In this blog, we will see how each of the two platforms can help businesses reach their target audience in an effective manner. So, is it better to advertise on Google or Facebook? Let us find out:
Which Platform is Better for Advertising: Google or Facebook? – Understanding Google Ads
Paid Search Platform
Paid search platforms allow advertisers to showcase advertisements to users who look for specific keywords online. Google Ads is a prime example of this, i.e., it permits text-based advertisements to pop up right next to the search engine results.
This setup works exceptionally for businesses, because it primarily targets individuals who are already searching for their offerings, i.e., products or services online. Think about an individual searching for “best running shoes”; advertisements from shoe businesses can get listed at the very top of the search results, thereby grabbing immediate attention.
Google splits its ads into the Google Display Network and Google Search Network. The second one focuses on the text-based ads appearing next to searches. The first one, on the other hand, deals with visual advertisements, such as banners that come up across different websites across the Internet.
Elevated Purchase Intent Targeting
GHigh purchase intent targeting means showcasing advertisements to individuals who are already searching for what your business sells. For instance, someone looking for “winter coats for kids” may likely wish to purchase one soon.
Google Ads is very great at getting hold of these users at the perfect moment. It utilizes keywords along with previous searches to predict who may wish to purchase something.
Understanding Facebook Ads
Paid Social Platforms
Facebook Ads serve as a very powerful instrument within the realm of social media marketing. This paid advertising enables businesses to get in touch with users as per their preferences as well as online activity, beyond their search queries.
The system directs advertisements towards individuals who showcase probable interest in the offerings of a company, enhancing every ad’s effectiveness. The mixture of these ads within posts from friends as well as family members on users feeds generally leads to elevated engagement as compared to ordinary advertisements.
Advanced Audience Granularity
Facebook Ads shine brightly because they allow advertisers to target users closely. They possess something called “lookalike audiences”. This particular tool finds individuals that are similar to the current customers of a business. It ensures that advertisements reach those individuals that are most probable to get interested.
Marketers can choose users as per their likes, they place where they reside, or what they purchase online. This particular power of detailed targeting aids businesses in conversing directly with the correct crowd.
Key Differences: Google Ads vs Facebook Ads
User Intent
User intent significantly differs between Facebook and Google ads. When it comes to Google Advertising, users are always on the lookout for products as well as answers. They use search terminologies that have high purchase intent.
On Facebook, the approach is quite different. Individuals do not generally log in to Meta’s popular social media platform to look for products to purchase. Instead, they go through news feeds besides connecting with friends. Advertisers utilize the advertising platform for purposes such as spreading brand awareness, as well as building a solid base of audience.
They target advertisements as per detailed demographics as well as interests as opposed to immediate purchase signals. So while one might not instantly capture a sale using Facebook Ads, they are putting down the groundwork for future clients and customers by enhancing their visibility within the social space. Hence, when choosing between Google and Facebook Ads, understanding the differences in terms of user intent is very important.
Targeting Capabilities
Both Google and Facebook provide ways to get hold of the right individuals for advertisements. Google utilizes words individuals search for. Ths aids in presenting ads to those people who are on the lookout to purchase or learn something in particular. For instance, if your business sells cameras, your advertisement can present itself when an individual searches for “best digital cameras.” Keywords make this happen.
Facebook does so in a different manner. It knows tons regarding the lives and likes of users. You can select who sees your advertisements as per things such as the place where they reside, their activities, etc. If an individual recently got married or loves to hike, you can conveniently target them with your wedding photography business or your outdoor gear shop.
Ad Formats
Google Ads generally showcase search ads that are text-only. These include what individuals see on SERPs (Search Engine Result Page). Ads on Google can be basic ad copies or may have extensions such as location info. You generally find these advertisements either above or below the long list of websites that Google showcases after you search for something.
Facebook Ads allows advertisers to utilize formats that are more eye-catching. Think about pictures, videos, as well as slideshows that move around. This range aids businesses in making their desired message much stronger by showing and not merely telling.
Strength of Google Ads
Extensive Reach
Google’s Display Network can touch more than 90% of the individuals on the Internet. To put it simply, it means that advertisements can present themselves on a large number of websites. So, tons of online users see these display advertisements while they roam around the web.
Due to such a massive reach, advertisers have a solid chance of connecting with tons of customers. This broad net is perfect when it comes to showcasing advertisements and banner ads to people not looking for what your business sells but may be interested.
Diverse Ad Formats
Google Ads showcase a wide range of advertisement formats. This range aids businesses in finding the correct way to showcase their messages. With the help of ad extensions, your advertisements can get hold of more information, such as phone numbers, links, etc., to certain parts of the website.
Google Ads offer location targeting, which lets you showcase your advertisements to individuals to individuals in specific places. Google Shopping ads put products directly in the Google search results. Advertisement extensions and location targeting provide advertisers more tools for reaching their audience in an effective manner.
Level the Playing Field for Advertisers
The system ranks advertisements based on their quality and relevance, and not on the amount of money one spends. The Quality Score plays a massive role here. It looks at how nice your advertisement is and how perfectly it matches up with what individuals are searching for.
This means that although someone has a tight budget, their ad can still present itself high up in search results, especially if it is relevant and of use to users. You do not require a major budget to compete. Good advertisements get seen more frequently, which can aid in bringing down costs while getting better results.
Strength of Facebook Ads
Visual & Engaging Ad Formats
Facebook Ads work by grabbing the attention of users thanks to their visual formats. Such advertisements fit very well on any platform where images and videos are key elements. The move to ease the 20% text rule means that advertisers can utilize a higher amount of images as well as creative visuals within their messaging.
This alteration makes it very easy to make engaging content that truly stands out in the realm of busy social media feeds. Videos, GIFs, as well as carousel advertisements are very popular choices on Facebook, facilitating brands to present their products from numerous angles or narrate a story via multiple frames. These options provide marketers the correct tools they require for telling stories effectively in addition to building brands online.
Unparalleled Audience Granularity
Facebook Ads shine very brightly in targeting details. You get the option to choose your audience as per what they like, the way in which they act, and even their shopping tendencies. This makes your advertisements even more special for every person who looks at them.
For instance, if you sell gears related to sports, you can showcase your advertisement to individuals who love specific sports or purchase sports items frequently. This means that your advertisements hit the correct spot every time, ensuring that you obtain the most out of every Dinar spent.
Cost-Effective Brand Building
Making a brand of social media networks does not necessarily need to drain your wallet. With the average CPC being around 3 AED, such advertisements let small-sized businesses get the most out of their money. This low cost-per click means that companies can showcase their advertisements multiple times without spending too much. They reach tons of individuals and tell them more regarding their brand.
This affordable approach aids small businesses in growing online. It works very well in the world of digital marketing where each dollar counts. By utilizing Facebook’s highly-advanced targeting options, firms ensure that their advertisements find the correct eyes. This smart tactic boosts ROI. Brands get exposure faster amongst users who are highly likely to be interested in what they provide.
When to Use Google Ads
High-Intent Buying Keywords
High-intent buying keywords refer to words individuals use on Google when they wish to purchase something soon. For instance, if an individual types “winter jackets for kids,” they are likely ready to purchase a coat quickly.
Google Ads utilize these keywords to connect advertisements with users who are looking for certain products. This way, an ad campaign can pave the way towards direct sales, primarily because it targets individuals who already wish to make a purchase. Advertisers bid on such high-intent keywords in PPC advertising campaigns to appear at the top of SERPs.
Niche Products & Services
Google Ads work wonders when it comes to niche products because they target certain keywords. This simply means that even small-sized businesses can get to individuals for precisely what they offer. The expenses depend majorly on how well the advertisement and the landing page match the search as opposed to how many other advertisements there are.
When to Use Facebook Ads
Brand Awareness Campaigns
Facebook advertising cater to a valuable purpose when it comes to elevating a brand’s visibility. They effectively place the business in areas where individuals spend major amounts of time. With the help of these promotional tools, the business can be prominently featured at places where users generally navigate to via narratives as well as updates, thereby facilitating brand recognition.
Detailed Demographic Targeting
Facebook Ads are very noteworthy because of their capacity to lock in on distinct demographics. Advertisers get the choice to customize their ads’ visibility as per factors such as age, gender, location, as well as personal interests.
For instance, if your business sells a product such as a yoga mat that is very useful to mature women, you can make customizations to your ads so that they specifically appear to females that are more than 50 years old or more and are interested in yoga.
This range of customization goes much beyond just generic information. Advertisers can utilize the features of Facebook to get in touch with individuals as per their online activity and major life moments.
How to Blend Google Ads and Facebook Ads for Maximum Effect
Complimentary Tactics for Funnel Optimization
Utilize Facebook Ads for cultivating an audience. Followed by this, apply Google Ads for aiming towards retargeting as well as conversion initiatives. This tactic initially captures the interest of Facebook users or users of other social media platforms.
Subsequently, it reconnects with them when conducting online searches that are related to your business’ brands and products. Take this particular scenario for example, an individual encounters your advertisement on Facebook but abstains from making a quick purchase. Your brand resonates well with them and they make a decision to conduct a Google search.
Final Thoughts
Selecting between Google Ads and Facebook Ads depend on the objectives. If you wish to reach individuals that search for what you have to offer, consider opting for Google Ads. Google ads may work very well for this.
However, if you aim to showcase your brand to a broader audience as per their likes, Facebook Ads may be the better choice for you. Therefore, whether you wish to advertise on Facebook or Google depends entirely on your business goals and objectives.
Maximize Your Advertising Strategy With the Help of Amigoz
Choosing Google Ads or Facebook ads may be a challenging task, but you do not need to go through it alone, since we at Amigoz have got you covered! We specialize in creating custom advertisement campaigns that leverage both platforms’ strengths.
Whether you are on the lookout to captivate high-intent buyers on Google or construct awareness on Facebook efficiently, our team of experts makes sure that your advertisement reaches the correct audience at the perfect time.
Let Amigoz lead your business to online success with the help of useful strategies that enhance your ROI across both the search as well as social media channels. So, what are you waiting for? Get in touch with us and begin optimizing your advertisements today!
