With the advent of the internet and technological advancements, videos have significantly influenced audience preferences. Consider how many times you read the reviews before visiting a particular business. Some of those reviews might be excessively general, irrelevant, or come from an unknown individual whose identity is untrustworthy.

Video testimonials are ideal and shine as a gold prize for social proof marketing. While written evaluations may be impersonal, testimonial videos bring genuine and happy customers to life with a simple video review, resulting in increased trust and engagement due to the presence of other senses. It is quite useful to demonstrate how delighted your clients are, confirming your worth and assisting in the acquisition of new customers.

This blog is a comprehensive guide on how to record testimonial videos that enhance brand interaction and best represent the products or services of your brand. So let’s get started:

Recording a Video Testimonial Correctly: Why Is It Necessary to Record a Video Testimonial?

• Social Proof: Video customer testimonials still prove that men and women are using and appreciating your product or service.

• Increased Trust: Viral video testimonials Most viewers, over 70%, said that after watching positive video testimonials, they feel more confident in the business, adding to trust and credibility.

• Better retention: Video content is easier to remember than written content, making it easier for your potential clients to recall your message.

• Wider Reach: Since videos are more likely to feature testimonials, you have the opportunity to share them on social media, expanding your reach beyond that of simple testimonials.

How Do You Ask the Customers for Testimonial Videos and Ensure their Consent?

Overcoming the awkwardness of asking for a testimonial is sometimes difficult, but the best practices and tools listed below will make it easier. Here are the important points to consider before you contact your customers for the testimonial videos.

1. Don’t ask too early: When someone wants to cancel their subscription, do not ask for a testimonial at the beginning of the course. Asking a new customer for one is embarrassing. Select target customers who have been associating with your business for several months or more. The longer they spend with your company, the more loyal they are most likely to be, as well as the more ideas they feed you.

2. Wait for positive feedback: Sending a message to every customer on your list should not be a waste of time. The most effective strategy for the campaign is to focus on customers who have expressed their opinions about the company, particularly those who have preceded positive remarks. These customers will likely be enthusiastic about sharing their experience.

3. Use Email for Requests: Respondents commonly accept video testimonials when sent via email. Finally, draft the email message you plan to send to your customers, ensuring it is professional and easily customizable.

4. Leverage social media: If your customers use social media in their daily lives, think about contacting them through it. It can increase the likelihood that the recipient will read the request and, in most cases, respond to it.

Whether you choose to contact customers via email or social media, use the following template to frame your request:

“Hi [first name of the customer], this is [your name] from [company name].” I hope that you have had the chance to experience our product/service to its optimum. It would make us happy if you could provide us with more information about the customer experience as we strive for improvement. If you’ve had a positive experience, we would like to share it in a testimonial video with you. You can help us to develop this tradition and, at the same time, benefit from the stories of others’ success. How about providing your input in a video format?”

5. Emphasize the importance of their testimonial: The particular customer you have chosen is probably already satisfied with your services, which generates goodwill and makes him or her more willing to assist. However, it can be beneficial to clarify the purpose of their testimonial. Explain how you will incorporate the video in which your customer talks about his experience into your business. Make sure to give these customers enough details about creating and sharing video testimonials in order to get the best impact for your client.

The Best Structure for Effective Video Testimonials

To create compelling video testimonials, it’s essential to develop a clear storyboard that outlines the timing and content of each segment. By following this structured approach, you can ensure that the testimonial video is engaging, relatable, and effective in converting viewers into potential clients.

• Introduction: The client should start by introducing themselves and their company. This establishes credibility and allows viewers to relate to them, fostering social proof.

• Identify the Pain Point: The client needs to articulate the specific problem they faced. This step is crucial for engaging the target audience, who may be experiencing similar challenges.

• Detail Their Struggles: The client should share their journey in searching for the right solution, including how other businesses failed to meet their needs. This creates an emotional connection with the audience.

• Present the Solution: The client will explain how they discovered your business and what made your product stand out from competitors. Highlight how your solution effectively addressed their issues and fulfilled their requirements.

• Call to Action (CTA): Conclude with a strong CTA that encourages viewers to take action, whether it’s visiting your website, signing up for a trial, or contacting your sales team.

Steps to Record an Effective Video Testimonial:

Follow these simple steps while recording your video testimonial from satisfied customers and use it as social proof for your audience:

Identify the Right and Suitable Customers

Choose customers who have had positive experiences and can provide authentic testimonials. Think about your objectives for the testimonial, such as the desired outcome and the image you want for your company. Look for charismatic individuals who use your services in a variety of ways across different industries.

 The success of your video testimonial depends on the credibility and engagement of the featured customer. Reach out, explain the purpose, and ensure they are comfortable being recorded and understand the process.

Selection of way of Recording and Editing Video Testimonials

Once you have found satisfied customers willing to make testimonial videos, the following step is to identify the ways of capturing and further processing these videos. Here are two primary methods for capturing customer’s testimonial videos:

• Conduct a Video Interview: Fixed video conferencing using tools such as Zoom, and Google Meet among others. When going for an interview ask your prepared questions and make sure the whole interview session is on record. Finally, clean up the recording to further beautify the presentation and make it possible to share, perhaps using a talking head format.

• Self-Recording by Customers: You can give the customers the instructions and equipment if they want to create the testimonial videos on their own. Help them throughout the process and suggest an easy-to-use video recording and video editor that the user can easily use.

Create a Video Testimonial Script 

You mustn’t overemphasize on the script to the extent that the testimonial looks like a scripted video but having a framework for the video will assist customers during the recording. Ensure your testimonial script includes the following key sections:

•  Introduction

In this part, the customer will be discussing this section about the difficulties and the effects of the problems that progressed to the undesirable situation.

•   Middle

Here the customer describes the need of the product or service and how they decided to solve the need, how they screened the various companies, and why they chose you.

• Conclusion

At the end of the testimonial, the customer also describes the outcomes in the process of using your product or service. This should also embrace how it came up with satisfying the needs and achieving the preferred objectives of individuals.

It can also assist customers to express their experiences eloquently, ensuring that their testimonial is not only real but also interesting. It is also one of the best ways to give assurance to your audience that they’re making the right decision.

Prepare and Send Questions in Advance

It is important to note that most customers will not be either professional actors or speakers. Some artifacts might be nervous about speaking in front of the camera so it’s best to make them feel comfortable while filming. To do this, give your clients enough time and tools to prepare for the recording as will be discussed below.

First, prepare a list of deliberately designed questions to be asked in advance, so that they can prepare their answers in advance and be comfortable during the session.

• Which difficulties do you meet in this area?

• How did you come to know about this product?

• Mention one thing you like about this product or service.

• What do you appreciate most about this product or service?

• How did this product or service effectively tackle your challenges?

It is imperative to provide the consumer with a detailed explanation of the location, method, and circumstances under which the video will be recorded. Don’t forget to offer valuable guidance on the appropriate areas of concentration, the items to wear, and the methods to avoid sounding artificial. It will ensure that the testimonial is authentic and that the final speech has the desired impact by fostering a sense of comfort.

Choose High-Quality Recording Equipment

Your video should have top-notch picture quality and clarity, as well as excellent audio quality. You should not compromise because of this aspect. Ideally, the video should be clear and sharp with bright colors, good lighting, and the best sound quality. To help ensure that everything is correct the first time, do a test recording and play it back to check sound levels and frame alignment.

• Camera & tripod: Many people use outdoor webcams and smartphone cameras to record HD footage. For a steady camera, consider mounting it on a tripod.

• Sound: Selecting a superior microphone will be the key to the sound as you capture video testimonials.

Consider your Location’s Background, Lighting, and Setup

• Lighting: Scheduling a midday visit will enable your customer to get enough natural light.

• Background: It would be ideal to have a calm, tastefully arranged space, so that the client’s words are the main focus of the film.

• Landscape format: To ensure your client’s face is visible when you turn the screen sideways, mount your camera in the horizontal position for recording the video testimonials in landscape mode. This way you will get just enough content that you can cut the video if you are sharing it to platforms that require a portrait mode.

Shoot More than Necessary

Before you start recording, keep in mind that you’ll need to record far more video than you will need for the testimonial. In your raw recording, you may have a lot of fillers, dull passes, sidetrack information, and other superfluous segments. If your movies are only five to ten minutes long, there will not be enough material to use when personalizing them.

Keep it Short but Captivating

Even though the audience is eager to watch a video that is only a few minutes long, a research study found that less than one-fourth of individuals who begin watching a video that is more than 20 minutes would finish it. This is why video testimonies should be succinct and straightforward, lasting no more than two minutes. It’s also important to grab your audience’s attention at the beginning and end of your video.

Focus on Quality Editing

Even with the best content, a poor-quality video will greatly reduce the impact of the message being passed. Consequently, the post-production video editing needs to be very detailed. If you have videotaped the entire interview, you may need to edit out some parts that are unnecessary, trivial, false, or incorrect, as well as some inevitable mistakes.

The goal is to produce a good-quality short video that reflects genuine reactions. Make sure your audience stays interested by being concise: while interviewing your customer, it is possible to have many excellent filming ideas, but the final video should include only two to four answers at most.

Intercut with Products or Services

Including images and videos of the company’s services in the customer testimonial conversation increases audience comprehension and activity. Display the specific services a customer is referring to, enabling readers to grasp the proposed value. It not only helps to explain why certain products or services are crucial to a company, but it also encourages consumers to utilize them.

Optimize your Branding Strategy

When creating the video, do not upload it  without receiving input from the client, as the consumer has the right to remove or amend his or her testimonial from the film. This stage helps to develop or strengthen user confidence, encouraging them to share the video personally.

Share the video on all of your social media profiles, as video content is popular on these platforms. Post the video on Facebook, and then share a link to the short video on Instagram and Twitter. Additionally, send it to your subscribers through an email newsletter and showcase it on your company’s website, following the model of successful testimonial pages. The potential benefits to the business from this form of exposure are infinite, depending on how much exposure the video receives.

Concluding Thoughts

Recording fantastic and entertaining testimonial videos allows you to be real in front of your target audience. Choosing the correct consumers, being aware of their goals, and making the testifiers feel at ease can allow you to gain insight into the value of your services.

Make sure you have a decent message to convey, that the event has appropriate lighting and acoustics, and that the customers feel free to share their actual ideas. It is worth noting that the people you emphasize must be compelling, relatable, and genuine to have an effect. Your testimonials may surely set the tone and affect a prospective client’s decision, so take the time to come up with compelling anecdotes to convey. Refer to our detailed guide on how to record a testimonial video whenever required to gain valuable insights. 

Amplify the Appeal of Your Brand with Amigoz 

Are you interested in captivating visitors to your website? Amigoz is here to get the job done right! If you don’t want to receive average videos, then it;s time to partner with our experts.

Our guide takes you through the process, ensuring you feel as comfortable as possible at every stage. Whether you want to create a compelling case study or an engaging promotional video, our video production services offer customized solutions that showcase your brand effectively.

Take a deep breath and smile in front of the mic and what you get is a shareable video that will make a connection with your audience. Say yes to enhancing your brand’s narrative with Amigo. Please feel free to reach out to us.

FAQs

Q. What do I require to record a testimonial video?

A. A smartphone with a good camera, a stable tripod, and reasonable lighting (natural or ring) will suffice. To improve the sound quality, you may use a microphone.

Q. What is the best duration for a testimonial video?

A. Make sure it is not more than 3 minutes. One thing you should focus on is to ensure that it’s brief, comprehensible, yet comprehensive and relevant details without the need to elaborate on some unimportant points.

Q. Should I write what I want to say in the testimonial or just say it on the fly?

A. It’s best to speak naturally. Summarize main points but do not write out all the content so that your presentation looks and sounds natural.